Hi John,
With 29.1 billion views and counting, the #TikTokMadeMeBuyIt concept is influencing how US digital buyers shop. That’s especially true of Gen Zers, who heavily favor TikTok. Will 2023 be the year that US social commerce takes off?
Register now and join our retail analysts as they answer this question and reveal the top five trends for 2023. In their presentation, they will share timely insights to guide you through what’s reshaping the industry, including retail media branching out into streaming TV, unexpected partnerships to help minimize rising customer acquisition costs, and more.
You’ll learn how:
- More Chinese players are following TikTok’s lead by moving in on US consumers, offering resale and group buying alternatives
- Big retailers like Walmart, J.Crew, and Zara are rethinking costly customer returns that won’t impact customer loyalty
- Retail media networks are spreading into new areas of the digital ecosystem, including streaming TV
Secure your seat today for Tuesday, December 13 at 2pm ET / 11am PT.
This Meet the Analyst Webinar is made possible by Quantum Metric.
Sincerely,
eMarketer Editors |
