As we wrap up the year, Claravine and Advertiser Perceptions conducted a survey of marketers and agencies to understand the current state of marketing data standards.

We asked about how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign information they need.

In this survey report, you'll learn how enterprise advertisers:

• Manage Risk - 95% of US advertisers said there was risk associated with not having alignment around their data usage
• Understand Performance - Only 16% of US advertisers were very confident in their ability to tie ROI back to specific campaign data
• Clean Data - Advertisers estimate that an average of 8 people are involved in fixing reporting errors, often taking 2-3 days

Don’t miss this opportunity to understand the current state of data standards, taxonomy, and metadata.