Here’s some of what they shared:

• Demand for high-quality content is high, but budgets are tight. Only 45% expect their content spend to ‌increase this year—a 13% drop from our 2023 survey.

• Good content is data-driven. Eight in 10 use content analytics to decide what to create, yet three in four aren't entirely clear how that content performs.

• AI still can't do what content and media pros do. For now, orgs prefer human input and content analytics when it comes to deciding content strategy.

Learn more from this exclusive intel—including hot takes for B2B leaders in our post-social, post-cookie world.

Because this year and next, content matters.