Here’s a list of all the major deals signed between publishers and AI tech companies in 2024. Additional coverage: ICYMI: - With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
- It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year.
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| Top Stories |  | | Ivy Liu |
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| | | | | Here’s a list of all the major deals signed between publishers and AI tech companies in 2024. | | |
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howdy! | | | | | A look at Digiday’s most popular WTF explainers in 2024. | | |
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| | | | | Between proxy metrics and skewed usable audience data, advertisers need measurement solutions that provide holistic insights and work for daily needs. A valuable dataset helping to unlock such insights is geography. | | |
howdy! | | | | | With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end | | |
| | | | | Building loyalty among new holiday customers through personalized follow-ups and loyalty incentives ensures sustained revenue for brands. | | |
howdy! | | | | | It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year. | | |
| Advertisement |  | | |
| | | | | AI is helping marketers analyze large customer data sets and create insights more efficiently than before. | | |
howdy! | | | | | While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift. | | |
howdy! | | | | | We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies. | | |
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