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The latest research from Ragan Communications and HarrisX is here, and the findings are game-changing for corporate communications leaders. |
The 4th Annual Ragan Communications and HarrisX Study surveyed 437 CEOs and communications leaders to uncover key insights about trust, emerging risks, and priorities in today’s fast-changing landscape. |
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Here are some highlights: |
- Communications leaders outrank CEOs in trust within organizations, with Chief Communications Officers recognized as the most trusted executives.
- AI adoption is on the rise, with medium and large organizations embracing its benefits—though smaller companies remain cautious.
- DE&I and ESG priorities have dipped slightly, but they still remain critical to both internal and external communications.
- Brand safety concerns are growing due to the election cycle and economic uncertainty, though many leaders cautioning against its overapplication.
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These findings were first unveiled during Ragan’s Future of Communications Conference, the signature event of Communications Week, Nov. 15-17, and emphasize the crucial role communicators play as trusted advisors and innovators during times of uncertainty. |
Download the key results now to gain a deeper understanding of these trends and how to position your team for success in 2025 and beyond. |
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