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In the blink of an eye, another year has come to an end. Like every year, 2024 will be marked by its own unique blend of fashion trends, groundbreaking events, pop-culture moments, and, of course, dynamic business stories.


Before we dive into a new year full of fresh news, innovation, and experiences, we’re excited to introduce to you the 2024 Brands That Matter. Featured in our latest issue, this list recognizes the companies that have excelled in authentically connecting with their audiences while creating a broader cultural impact that will resonate for years to come.


Get an inside look at these standout businesses and more with our exclusive Premium coverage, featuring:

  
 

Staff writer Elizabeth Segran’s exploration of how Sephora solidified its position as the world’s most powerful beauty retailer, with insights from North America CEO Artemis Patrick on the brand’s innovative approach. 
 
 

Data editor Andrew Thompson’s comprehensive analysis of the expanding clean energy job market, highlighting key roles, competitive salaries, and emerging employment opportunities.
 
 

Senior writer Ainsley Harris’s in-depth reporting on how law enforcement uses Flock Safety’s license-plate-reading cameras and the privacy concerns surrounding potential mass surveillance.
 
 

Senior writer Ainsley Harris’s investigation into how Zyn is rebranding nicotine, presenting its pouches as a healthier, more discreet alternative to smoking.
 
 

Learn about the companies that made their mark on 2024 and prepare for a new year of business trends and innovation with Fast Company Premium.

  
 

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