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News & Analysis on Food & Beverage Development - North America
  07-Dec-2023
 
2024 trendspotting: From sugar reduction to plant-based meat to mood management -- what will the New Year hold for food and beverage?

Will the New Year bring new hope for the struggling plant-based meat category, which saw sales slide in 2023? What other trends -- from zero-sugar to food for mood management to shifts in snacking and new flavors -- will endure or emerge in 2024? In this special edition, FoodNavigator-USA explores what will shape the year ahead and shares insights into how industry players can drive sales, velocities and consumer awareness in 2024.
 
 
Will plant-based protein rebound in 2024? Chunk Foods, Konscious Foods CEOs share perspectives
The plant-based protein market has faced a year of headwinds from slumping unit sales to lower investments, but companies like Chunk Foods and Konscious Foods are hoping to tap into underserved markets in the US to grow, as the entire industry prepares for another rough year ahead... Read

'AI is not the future, it's the present,’ Tastewise’s CMO discusses speeding up industry's digital transformation
AI has the power to speed the food and beverage industry's digital transformation, as companies leverage it for product develop and to forecast upcoming trends, Jacques Botbol, CMO of Tastewise, told FoodNavigator-USA... Read

Sugar reduction in 2024: How consumer demands, health policies will influence product launches
As consumers become increasingly wary of sugar content, CPG companies are meeting the demand for zero-sugar products with the help of natural sweeteners, a trend set to gain momentum in the US as regulators and scientists push for reductions... Read

Why the capital crunch might be a 'new norm' in 2024 for food, beverage companies
The capital crunch many food and beverage companies have faced in 2023 will remain a challenge into 2024 due to several macro-economic reasons, Jennifer Palmer, CEO and founder of lending company JPalmer Collective, told FoodNavigator-USA... Read

Price points, pack sizes are key to winning over consumers in 2024, Circana data finds
CPG companies looking to grow in the new year should pay extra attention to their price-point offerings and their pack size, as consumers continue to look for value as well as moments to indulge, Sally Lyons Wyatt, Circana's global EVP and chief advisor for consumer goods and foodservice, shared during a Consumer Brands Association webinar... Read

Mintel top trends to watch for in 2024: Processed foods, climate change, healthy aging
Mintel's 2024 food and drink trends list for North America shows consumers will be concerned about their health, the environment, and how AI might make their lives easier, Jenny Zegler, director of Mintel Food & Drink, shared during a webinar... Read

Mood support, natural sweeteners set to disrupt beverage market, SPINS shares at BevNET Live
Functional and wellness attributes and mood-boosting and naturally sweetened drinks are primed for growth in the year to come, Scott Dicker, market insight director at SPINS, shared at BevNET Live... Read

 
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