Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. Additional coverage: - The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.
- Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before.
- Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.
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| Top Stories |  | | Ivy Liu |
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| | | | | Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. | | |
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howdy! | | | | | The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture. | | |
| | | | | Playable ads have emerged as a powerful solution for marketers struggling to engage with audiences more effectively. They offer an immersive, interactive experience that captivates users in ways traditional ads can’t compete. | | |
howdy! | | | | | Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies | | |
| | | | | The bigger-is-better mentality is irresistible. Nevertheless, the endless pursuit of scale is not without problems, however, original content is the solution. | | |
howdy! | | | | | Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers. | | |
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| | | | | With consent front and center, advertisers and publishers need strong value props to maintain and grow revenue. | | |
howdy! | | | | | Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending. | | |
howdy! | | | | | Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending. | | |
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