Jan 10, 2025

In gathering predictions for 2025, there was a lot of discussion about AI agents. The experts agreed the agents will be widely adopted and have a significant impact. There was less consensus about where the impact would be felt.

Some thought it would be in customer experience, others thought it would be driving foot traffic locally and gaining deep insights to improve campaigns and messaging. Maybe there’s an application that hasn’t occurred to you or a problem an AI agent can solve. (I’ll also point out there are many other predictions related to the CX space that don’t involve agents, or not yet at least.)

Also today, managing editor Constantine von Hoffman covers Amazon’s new ad service bringing RMNs to the masses, and editor at large Kim Davis breaks down SAP’s announced loyalty management solution for retailers.

Chris Wood
Editor

Semrush ad: Rank higher with AI-improved content

Marketing artificial intelligence (AI)

What else we're reading

Good reads and conversations to help good marketers get better.

Some people (on Reddit) wonder if influencer marketing is slowly dying.
Five AI agent early adopters.

MarTech research

Surveys and research reports to make you a more-informed marketer

The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

“Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. This phenomenon, known as choice overload, shows that while more options might seem appealing, they can paralyze decision-making.” Alicia Arnold in How AI can combat the ‘paradox of choice’ and improve customer outcomes.
“Marketers face numerous challenges beyond the technology stack, but they can play a key role in maximizing martech value and ROI.” Ana Mourão in Martech disappointment grows despite increased usage.