24 Hour, Town Sports Seek Debt Solutions; Health Clubs to Open in Some States

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Both club chains are reportedly working on plans that might include bankruptcy | To view this email as a web page, click here

News

24 Hour Fitness, Town Sports Reportedly Seeking Financial Remedies

Two of the largest mid-price health club chains in the country were mired in financial difficulties prior to the COVID-19 shutdowns, including debt that is coming due and financial performance issues, but the pandemic has added to worries, leading both companies to look to remedies that might include bankruptcy.

Health Clubs Are Slated to Be in the First Wave of Businesses to Reopen Under Phase One of COVID-19 Guidelines

Health clubs can reopen in the Phase One of the plan from the White House’s task force on the COVID-19 pandemic, according to an announcement by the president on April 16. The governor of Georgia was one of the first governors to announce reopening, noting that some businesses, including gyms, will reopen on April 24.

Building a Successful Digital Fitness Platform for the Coronavirus Era and Beyond

During the COVID-19 pandemic, many fitness businesses have begun offering online options that if implemented properly now could lead to long-term revenue-generating member engagement offerings long after doors are allowed to reopen.

Bright Spot: REGYMEN Fitness Turns to Communication, Enhanced Resources to Survive the COVID-19 Outbreak

REGYMEN Fitness is weathering the COVID-19 storm by increasing communication with franchisees, engaging with customers online and enhancing existing resources, including technology, according to EK Navan, co-founder and CSO of REGYMEN Fitness.

Club Industry Town Hall on Cleaning Protocols Moved to April 29

Register now for Club Industry’s free virtual town hall, “Allaying Member Fears With Good Cleaning Protocols After Reopening,” at 1 p.m. Eastern on Wednesday, April 29. As some states begin to reopen, giving people confidence about the safety of your fitness center will be of utmost importance. Get your questions answered by a panel of experts (to be announced soon) so you can set the cleaning protocols necessary to win back your members.

Club Industry's Coronavirus Resource Page for Fitness Industry Professionals

As the fitness industry navigates shutdowns due to COVID-19, Club Industry is here to help. We have developed a coronavirus resource page where you can find links to coronavirus news articles, information about COVID-19 legislation and loan options, town halls and outside resources for the fitness industry.

Club Industry's Town Halls on the Response to the Coronavirus Crisis

If you have missed any of the past Club Industry Town Halls on how the COVID-19 pandemic has affected the fitness industry, you can now watch them on-demand. The first four town halls as well as a Master Class webinar on how to be proactive during the crisis are viewable through links on this page. You can also find upcoming town halls and register for those here.

Make Plans to Attend the 2020 Club Industry Show

Join us Oct. 14-16, 2020, for the 2020 Club Industry Show, which will be held in a new city—St. Louis, Missouri. Register now for the education and networking event that welcomes the entire fitness industry.