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 | Adfreak | June 12, 2017 | | Today's highs and lows of creativity |
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| Pre-festival favorites, from Fearless Girl to Louise Delage By Tim Nudd One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann's Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it's hardly the only brilliant work that will be jostling for attention in the jury rooms. Leo Burnett is out with its 30th annual... Read more » |
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| Get to know 2017's most innovative professionals By Tim Nudd |
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| Promoted Content by Experticity | | Focus on expertise and passion to drive purchase intent |
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| Silicon Valley star shares his creative process, The Big Sick and his take on advertising By Katie Richards |
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| A decade's haul of trophies By Katie Richards |
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| Far from the end of the road By Angela Natividad After its reinvigoration some years ago, Geico is again breathing freshness into its "It's What You Do" campaign ... using a blast from the past. (When you think they'll zag, they zig!) In "Side Effects," launching today, a woman at a pharmacy gets the run-down of her medication's side-effects in the smoothest way possible--from '90s... Read more » |
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| He's back from dabbling in lemonade By David Gianatasio After 6,000 years of human civilization, it's come to this: A finely detailed, life-sized ice sculpture of rapper/actor Ice-T will slowly melt, drip-drip-drip, during a live internet event. When its microphone falls the to floor, it will make winners of some lucky Sonic Drive-In fans. Goodby Silverstein & Partners came up with the chill stunt,... Read more » |
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| Kaleidoscopic spot goes from seed to spoon By Patrick Coffee Like Monty Python before it, Cheerios thinks you should always look on the bright side. A new campaign for America's top-selling cereal is a frenzy of color, music and humanity. The whirlwind blink-and-you'll-miss-it spot quite literally uses everything, and at least one kitchen sink, to position the famous oat rings as central to that circle... Read more » |
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| Featured Jobs | | Haymarket Media Group New York City, New York | | The Optical Society Washington D.C. | | News website New York City, New York | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | |
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| The emerging talent behind stellar ads from 'Fearless Girl' to 'Evan' By Tim Nudd Up-and-coming creative teams may not always hit for average, but they can sometimes slug home runs seemingly out of nowhere. And the 14 below have turned in some truly mind-blowing work over the past year. From the "Fearless Girl" statue, to the viral Sandy Hook Promise ad, to Emerald Nuts "Yes Good" campaign, to Old... Read more » |
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| Meet some of the U.S.'s top ECDs and GCDs By Tim Nudd Lane Bryant's #ImNoAngel campaign. Werner Herzog's internet documentary Lo and Behold. The unsmuttifying of Carl's Jr. The tireless pursuits of IBM's Watson. The executive creative directors and group creative directors--and creatives of comparable rank--on the list below helped make all the work above, which has gone well beyond the confines of the ad world and... Read more » |
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| Cutting-edge work from some of the industry's top veterans By Tim Nudd World-class creatives often get further and further from the work as their career progresses. But the 15 below--all holding the title of chief creative officer, or comparable rank--remain in the trenches, close to the cutting-edge work their companies are producing. Read more below about the galvanizing creative chiefs at a variety of U.S. agencies, from... Read more » |
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