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NN/g Newsletter
New Articles

Getting Started with Journey Mapping: 27 Tips from Practitioners

 

Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation.

 

8 min read

Why Does a Design Look Good?

 

Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.

 

7 min read


New Videos

▶ Benchmark Usability Testing

 

Benchmark studies measure one or more KPIs (key performance indicators) of a user interface so that you can tell whether a redesign has measurably better (or worse) usability.
3 min video

▶ UX Team Staff Size Relative to Development Staff

 

We investigated current trends in design-team ratios, specifically: What's the typical number of designers and researchers in an organization relative to the number of developers?
3 min video

Virtual UX Conferences
America/Europe  
March 15 – March 26
2 Half-days per course

America/Europe
April 17 – April 23
Full-day courses

America/Europe 
May 15 – May 21
Full-day courses

Full event program describing all full-day UX training courses and the virtual conference format.

UX Podcast

Thinking Beyond Interactions: Omnichannel Experiences and CX

 

What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter, and how operationalizing CX means fundamentally changing how we view and handle UX work.
30 min episode
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