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June 3, 2024

Today's sponsor:

Retailer 2BigFeet Shifts to DTC

For years Brandon Eley’s online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley’s niche.

The solution is Michael Ellis Footwear, Eley’s direct-to-consumer brand, launched in 2021. “We finally decided to take matters into our own hands,” he told me.

In this second appearance on the podcast, he and I discussed the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more. Our entire audio is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Tell us about your business.

Brandon Eley: I started a company 24 years ago that sells shoes to guys with big feet, up to size 21.It’s called 2BigFeet. Our most popular sizes are 16, 17, and 18.

Read article >

A Message from Walmart Marketplace

Luxe Weavers Grew 45% YoY

Luxe Weavers started with just $200. It’s now an eCommerce juggernaut, with seven figures in annual revenue — thanks to Walmart Marketplace’s network, tools, and support. Start selling on Walmart Marketplace today and get up to 50% off referral fees and fulfillment solutions. Conditions apply.
Learn more >

Charts: Global Consumer Trends Q1 2024

Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024. Read article >

AI Search, Cookieless Ads Boost Content Marketing

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. Read article >

New Ecommerce Tools: May 29, 2024

This installment of our weekly rundown includes updates on generative AI, product images, page speed optimization, automated marketing, omnichannel management, and more.
Read article > 

From the Archive: August 2018

Moz Founder Rand Fishkin on New Book, New Company

Rand Fishkin's new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” is a transparent view of running Moz, the SEO portal, and the lessons learned along the way. Read article > 

🔥 Today's Great Ecommerce Idea

Create Your Own Product Line

"Develop proprietary products to fill market gaps ignored by larger brands. Address specific customer needs to set your business apart and attract a loyal customer base."

- Brandon Eley, President, 2BigFeet

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Flair.ai Remakes Product Photography

The Best Email Marketing Tells a Story

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🎯 Industry IQ

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Digital Accessibility with the UserWay Widget

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The Profitable Seller: Mastering Amazon FBA

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