Hi John,

Here are three key insights from our new analyst report, “US Commerce Media Forecast 2025: Retailers Cede Share as Emerging Verticals Find Their Footing,” compliments of LiveRamp: 

1. Commerce media will represent nearly 1 in 4 digital ad dollars by 2028.
2. Retail media networks remain dominant, but nonretail will grow twice as fast.
3. Financial services media network spending will more than double by 2026.

Sincerely,
EMARKETER

Compliments of LiveRamp.