Hey, 

Happy weekend! 

Before I give you three brand new "Corona Survival" resources... 

...Have you ever heard of the Stockdale Paradox? 

It's named after Admiral Jim Stockdale, a POW in the Vietnam War who was imprisoned and tortured for nearly a decade... 

Despite the horrible conditions he found himself in, he still found a way to survive and thrive... staying optimistic even in the face of the worst conditions a human being can face. 

How? 

As Jim Collins described in the book Good to Great... 

"I never lost faith in the end of the story," Stockdale said. "I never doubted not only that I would get out but also that I would prevail in the end and turn the experience into the defining event of my life, which in retrospect, I would not trade." 

Most importantly... 

"You must never confuse faith that you will prevail in the end--which you can never afford to lose--with the discipline to confront the most brutal facts of your current reality, whatever they might be." 

It's hard to find a more fitting quote for our current times. 

With that, I encourage you to be optimistic about the long run... 

...We will recover. We will survive. We will rebuild. 

But.

I also urge you to accept the brutal realities we're facing and commit to staying disciplined and focused in the face of them. 

And to help you with this, I want to share 3 quick resources... 

* * * 

1. My 3 New "Corona Radio" Podcasts to Pandemic Proof Your Business 

Over the last week, I've been recording new podcasts and interviewing experts like crazy to get you the information you need to survive and thrive no matter what happens. 

First up, I recorded a podcast on the business advice I'm using to save my businesses and how you can pivot your business to survive this recession and keep the cash coming in. 

Then, I interviewed my friend Rob Hanly--one of the smartest men I've ever met and an absolute genius when it comes to saving dying businesses--to get you the actionable tips you need to shift your business to not only survive... but find new opportunitiies to grow and thrive. 

And finally, I sat down with one of my best friends and business partner Matt Smith to discuss the "best practices" for handling the Corona pandemic both at home and in your business. 

I'm not exaggerating when I say these three podcasts could be the resources that prevent your business from going under... 

Listen to them. Implement what we share. And I promise, you'll come out ahead. 

2. The "3 Simple Things" that Will Save Your Sanity and Keep Anxiety at Bay 

They are... 

1. Stick to Your Routine 

Don't give into the temptation to let this pandemic throw you off of your routine and excuse mindless Netflix binges or skipped workouts. 

Keep giving yourself what you need to succeed and stay the course. It will all be over soon and the more you can stick to your routines, the better you'll do in the end. 

2. Daily Deep Breathing 

Using Dr. Andrew Weill's 4-7-8 "magic breathwork" techique. 

4 seconds in through the nose. 7 second hold. 8 seconds out through the mouth. 

Do this 4-8 times whenever you feel stressed or anxious. It works and it works remarkably well. 

3. Be a Garden 

Plant good thoughts in your head no matter how many weeds the world is trying to throw at you. 

Read uplifting books. Listen to positive information. Focus on what's good in the world and don't give into the negativity and fear of the media. 

3. My "Business Saver" Zoom Call 

Last week I recorded an epic zoom call for my clients to help them save their businesses and thrive no matter what. 

The information I shared helped many of my clients have record breaking results even with the pandemic and I want to make sure you can use it too. 

Just click here to check it out. 

And if you don't have time to listen to the whole thing, be sure to check out the first five minutes where I go into #rantmode and share some epic tips to keep your business running. 

* * *

That's all for today. 

Stay strong. Stay safe. And most importantly, focus on what you can control and ignore the rest... 

This will all be over soon. 

To Your Success, 
Craig 

P.S. Whenever you’re ready, here are 3 ways that I can help you save (and even grow) your business during these crazy times.