Influencer partnerships can significantly enhance streaming platforms by building trust, expanding reach and creating diverse content, writes Uscreen's Amir Shahzeidi. Shahzeidi recommends content strategies like leveraging influencer expertise through tutorials and vlogs, increasing engagement with polls and contests and offering fan interaction via live chats and Q&A sessions.
The "joy equation" in marketing emphasizes the importance of understanding and meeting consumers' emotional and practical needs, writes Sooth founder Ian Baer. By doing so, brands can create a bond that preempts impulse purchases driven by decision fatigue while boosting customer loyalty and satisfaction, Baer writes.
Analysts at Mizuho Securities USA and Raymond James & Associates predict that rental home companies such as Invitation Homes and American Homes 4 Rent are well-positioned to benefit from the continued high mortgage rates and rising home prices, which make homeownership less affordable for many Americans, thus increasing the appeal of renting single-family homes. Both companies are experiencing higher new and renewal tenant lease rates compared to several large U.S. apartment owners and are expected to maintain strong tenant retention rates.
Make 2025 a momentous year by adopting a Momentum Framework that focuses on 90-day sprints rather than a 365-day marathon, writes Michael Watkins, a professor of leadership at the IMD Business School. "This approach represents a fundamental shift from yearly rigid planning to a more responsive model that enables organizations to adapt while maintaining strategic direction," Watkins writes.
Advocates in Connecticut are unlikely to push for a rent cap in 2025 after a similar bill failed last year and amid concerns about hindering housing development. Instead, efforts will focus on strengthening eviction protections. A recent Redfin survey showed strong support for rent caps among renters and homeowners.
The U.S. may be more susceptible to inflation shocks than it was previously, according to Federal Reserve Bank of Richmond President Tom Barkin. Meanwhile, Chicago Federal Reserve President Austan Goolsbee indicated that interest rates are likely to be "a fair bit lower than where they are today" a year from now. However, he also said that the Fed may need to "slow the pace of rate cuts" in the future.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
DISCLAIMER
Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio