Happy Monday!

Today we have Dan Frohnen, CMO at Sendoso, highlighting the key lessons he learned during The Great Recession and how it can be applied across various industries today.

Pivot fast and pivot smart, writes Dan. This might be the best time to think outside the box. Work through today’s challenges and identify opportunities to innovate your business.

We also have a new survey from Domo, which spoke to nearly 700 senior marketers to understand how the modern CMO role fits in with today’s data-driven operational challenges.

The survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. And 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget to analytics and data management over the next 12 months.