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Featured Content

Audio Publishers' Survey Reveals Continued Growth

The Audio Publishers Association released the results from their annual sales survey, as well as the latest consumer study conducted by Edison Research. Both surveys indicate that the strong growth the audiobook industry has seen in recent years continues...
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Past Perfect: History-Inspired Board Games | Games, Gamers, & Gaming

Osprey Games has been well-known for their tactical miniature war games and detailed books of scenarios, but they've recently begun expanding their offerings to include tabletop games that are well worth considering for your gaming programs and collections...
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Series: Keys to Successful Digital Content Promotion

Part 1: Staff Training

In the survey, staff training was ranked the #1 most effective key to promoting digital content at libraries. Library staff can be great at promotion, but they can’t explain the products to patrons if they don’t understand how to use them...
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Part 2: Patron Training

Patron training is just as important as staff training. If library staff does a great job promoting a service but doesn’t provide patrons the assets or training to understand how to use it, then your patrons are going to get frustrated and not use the service...
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Part 3: Patron Emails

Sending an email to patrons is an efficient and easy way to communicate about new digital services. Library newsletters tend to be very content-heavy and promote every available service and upcoming activity. A better approach is to send...
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