Personalization is marketing’s biggest buzzword - but there are still misconceptions about what it means.

We’re excited to bring you Personalization from A to Z, your go-to guide for understanding the basics of personalization including what personalization is (and isn’t) and how to create your own personalization campaigns.

Get your copy to learn:

• The 3 most common personalization pitfalls and how to avoid them
• How Crate and Barrel used Optimizely to personalize the experience of their new Crate and Kids site to two different buyer types
• Why you need to embed A/B testing and experimentation into your personalization strategy, and more!