Good morning, Marketer, and yes, privacy is getting more complicated.
Contributor Hugo Loriot walks us through how marketers can navigate the new and conflicting global (and state) legislation concerning privacy and data collection. Also, how to deal with the increasing volume of data subject access requests (DSAR).
The DSARs come from consumers who want to know, among other things, how an individual’s personal information has been collected and stored. They also can require brands to delete personal information and opt the consumer out of future data collection.
Below we also have articles featuring best practices by Adidas and other brands braving the new world of NFTs. And our report from the DPAA Global Summit in New York.
Chris Wood,
Editor
