| | John, Whether you need to gather information from a customer, generate a lead, or build your email list, you are likely turning to one common tool – the form. But how much thought have you really given those forms? Do you just plop a pre-made form on your site? Or have you really considered the thought process of the (real human being) customer on the other side of that form. A topic we explore – complete with examples to get your creative juices flowing – in Lead Generation and Customer Service Forms: 3 quick case studies. Read on for examples from a mattress company, filter subscription company, and news syndication company. Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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