| | | | | First Things First | | November 18, 2020 | By Jess Zafarris |
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| 3 Silly Holiday Promotions You Didn’t Know You Needed | |
| | Some brands, notably Chick-fil-A, Coca-Cola and Disney, have chosen an emotional, heartwarming approach to their holiday promotions. But others seem to be under the impression that all we really need in “these unprecedented times” is a good laugh and some sweet swag. Check out these more irreverent takes on promoting holiday cheer: If you suck at baking, Pepsi has just the treat for you. Don’t try (and inevitably fail) at that apple pie—just drink it instead, with the seasonal Pepsi Apple Pie. The confection-flavored soda debuted along with a faux cooking tutorial video from VaynerMedia.Snack-themed stocking stuffers? A new line of Frito-Lay apparel features knit scarves "to keep your neck warm or wipe your mouth" and fuzzy socks "so no one will hear you sneaking into the pantry for a midnight snack."Many people want an XBox or PlayStation for Christmas—but instead, you could get your hands on a 'Philly Series 5' cheesecake kit, a parody product from cream cheese brand Philadelphia. | | | |
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| How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic | |
Yesterday at the Brandweek Sports Marketing Summit, athletes, leagues, brands and experts assembled to discuss the present and future of sports marketing. In one particularly compelling session, we learned how the San Francisco 49ers, the New Jersey Devils and the Philadelphia 76ers dealt with unforeseen complications when the pandemic brought their seasons to a screeching halt. Marketers from these teams explained how they kept fans engaged and supported throughout a difficult year. How they adjusted: One team held simulated games, covering them just as they would real games. Also from the Summit today: Danone unveiled its latest sports-oriented partnership: a three-year tie-up with FC Barcelona that will exclusively cater to Americans. Danone USA’s Manos Spanos said partnering with athletes helps bring its message about health and food to life. Register for Day 3 of the Brandweek Sports Marketing Summit to learn about Sports for Social Good, when we hear from athletes, leagues and brands who have come together in the fight against injustices and showcase resilience in response to Covid-19. | |
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| | Adweek Promos and Events | Day Three: Sports for Social Good | |
| | "2020 has been a year of societal challenges. We've seen the sports industry come together in the fight against injustices and showcase resilience in response to Covid-19. Hear from athletes, leagues and brands who have united to leverage their fame as a force for change. Join us today at the Brandweek Sports Marketing summit to hear from leading markers and sports figures as we explore sports for social good. Today's lineup includes WWE CBO Stephanie McManon, Under Armour Head of Global Community Impact Stacey Ullrich, UNICEF CMO Shelley Diamond, Anheuser-Busch's Head of U.S. Sports Marketing Matt Davis, Women's Sports Foundation CMO Aleia Taylor and more. Register with code SPORTS40 for 40% and gain access to live and on-demand content. | |
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