There’s one thing you can safely say about the economy: No one knows what comes next. We’ve just gone through two-plus years of being told a recession is right around the corner. This while many corporations were seeing record profits.
One thing marketers in particular know about the economy: People want to cut marketing’s budget no matter how the economy or the bottom line are performing. Fortunately, Fran Riemersma is here with three things you can do to increase your martech budget.
Constantine von Hoffman
Managing Editor
