Hi John,
Without access to cookies, marketers will need to rely on zero- and first-party data to improve customer experiences. And consumers are on board: Some 65% said they would prefer it if brands only used first-party data to personalize their experiences, according to Twilio’s 2023 “State of Customer Engagement” report.
Join us for a live Tech-Talk Webinar, featuring our guests from Twilio Segment, who will share a proven three-step framework for achieving data maturity and explore the role customer data platforms (CDPs) play in personalizing customer experiences.
Register here for “3 Steps to Unlock Your Customer Data and Drive Revenue,” presented by Twilio Segment, to learn how to:
- Decide what data should be collected to achieve meaningful engagement
- Create a single, comprehensive view of your customers by combining both internal and external data sources
- Activate data and profiles to achieve positive business outcomes
Please reserve your seat today. Space is limited. This webinar will take place on Thursday, May 18 at 12pm ET / 9am PT.
This Tech-Talk Webinar is sponsored content by Twilio Segment.
Sincerely,
eMarketer Editors |
