Good morning, Marketer, do you know where you want to go?
This is a transition moment for marketing and technology. Artificial intelligence, which had been limited to large programs run by large enterprises, is now available to practically anyone. The impact of AI on marketing isn’t only in the technology. It’s also an opportunity for marketing to take a bigger role in the organization.
As Ryan Phelan points out, marketers need to actively take part in deciding how to use AI within the organization. It’s one thing to say that, but how do you do it? Ryan has three steps you can take right now. Don’t throw away your shot!
Constantine von Hoffman,
Managing Editor
