John, Sometimes you need more than a landing page to promote a product, brand, location or event. But it doesn’t quite warrant a full-fledged website. Enter the microsite. A tool we explore this week in Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps). Read on for successful and unsuccessful examples from the real estate, automotive, property management, furniture and financial industries. Here’s to macro success from microsites, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |