There are a lot of reasons to reassess your martech stack. Best case scenario: You’ve outgrown it because business has increased so much. Whatever the reason, before you pull the plug on a particular solution, consider these three ideas from contributor Michelle Tackabery.
Also today, we look at a brand, True Classic, that’s seen tremendous growth since launching just before the pandemic. With all the plates spinning, the company wanted to give its customers a better post-purchase experience that included accurate delivery times. As a result, more good news — happy customers purchased more.
Chris Wood
Editor
