🎛️ 3 tools for turning strategy into action

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Jun 25, 2025

MarTech contributor Steve Petersen feels your pain. If you’re managing martech tools and working away in marketing operations, you’re taking on complex challenges and doing it with a whole kitchen full of chefs.

That’s why Steve put together a short list of tools to help keep your projects on track.

These aren’t the sexy tools everyone is talking about (hey, where’s the AI?). But these tools will help you progress on your projects, even as you’re herding cats, nailing jelly to the wall, and squeezing blood from a stone.

Happy Euphemism Wednesday.

Mike Pastore
Editorial Director

Salesforce

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3 tools every martech pro needs to turn strategy into action

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What else we're reading

Good reads and conversations to help good marketers get better.

Does it make sense for marketers to learn how to create AI agents? A moment of silence for the LinkedIn Company Page MIT “ChatGPT makes you dumber” study makes you smarter It is still a good time to get into digital marketing What skill must digital marketers master to stay irreplaceable? “Nothing we do works anymore and I never felt so hopeless.”

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

NEW! Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms. Call Analytics and Conversational Intelligence

What they're saying

“A few years ago, I played in an extended family pickleball tournament. I knew the rules, but one of my relatives who had a tennis background easily outplayed me. I had the knowledge but not the ability; she had the ability but less knowledge. In a martech context, this illustrates the need for ongoing user enablement to develop both.” – Steve Petersen in Three tools every martech pro needs to turn strategy into action. “Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app. This is a logical strategic extension for RMNs. It’s about showing up where consumers are already spending time in a way that feels less like an ad and more like part of the experience.” – Laurie Miller in Retail media moves from the bottom of the funnel to center stage.

From Search Engine Land

Google faces UK crackdown over AI Search, advertising practices Microsoft adds app placement controls to Audience campaigns How to use GA4 predictive metrics for smarter PPC targeting When clients ask "Did it work?"—here's your answer How to build a traffic-first strategy in a fragmented search world

Reach the MarTech community. Learn about advertising/sponsorship here.

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