It’s no secret that establishing and maintaining a strong presence on Amazon is more important than ever to compete in online commerce. Still, for many companies just getting started on the platform, differentiating products, advertising effectively and retaining loyal customers is a challenge. 

That’s why we’ve introduced Amazon U, a series of courses that cover everything from advertising beyond search to customer retention, to help you stay ahead in the Amazon ecosystem. We’ll cover all the basics and share case studies from experienced brand and agency leaders to give you a better understanding of how to build and sustain a strong presence on the e-commerce giant. 

Purchase a series pass to all three Amazon U events and save. Secure your spot below.

Series Courses

Advertising Beyond Search - March 16
We’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more.

Video Advertising - April 13
This course will explain the benefits, challenges and opportunities within video advertising on Amazon, including key takeaways from industry leaders who have found success with the strategy.

Customer Retention Strategies - May 6
So, you’ve established a strong customer base on the e-commerce giant. Now’s the time to develop a strategy for maintaining it. In this course, we’ll discuss proven strategies for retaining customers.