Hi John,

Here are three key insights from our new lookbook,“The Trends Driving ‘Dupe’ Culture Mainstream,” made possible by Quad: 

1. Private label sales are growing two times faster than national brands.
2. Nearly one-third of adults have purchased a dupe product.
3. Gen Z regularly chooses cheaper store brand alternatives.

Sincerely,
EMARKETER

Made possible by Quad.