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Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

In this special response to the current emergency, Flint McGlaughlin held a YouTube Live session to help bring like-minded marketers together and discuss:

  • The unique power we have as marketers
  • How to stretch budget, lower cost per acquisition (CPA), and produce results when everything else has been cut
  • How to interpret our current product offerings in this new environment and find the opportunity
Watch the Video ►

 


Did You Miss These Recent Videos?

 

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus (Part 1)

Watch the Video ►
 

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus (Part 2)

 

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus (Part 3)

 

Use These 7 Steps to Discover Your Value Proposition with Simple A/B Tests

You must get into the mind of your customers. This is how effective marketers generate results. It is not through becoming gurus of email, landing pages, persuasion, etc., that marketers become great. Marketers become great as they study the customer.

Optimization does not occur on the webpage, it occurs in the mind, and therefore, you must strive to get into the mind of your ideal prospect when considering your value proposition.

Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report. Get yours now

Download the Tool ►
  1. Review the data
  2. Identify the ideal customer
  3. Identify value categories
  4. Test the value prop in the channel
  5. Validate it in the offer pages
  6. Analyze results
  7. Express it across digital properties


Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingExperiments family (including MECLABS and MarketingSherpa):
  • Conversion Rate Optimization: Four examples of writing and design changes that improved results
  • Where your peers found inspiration (and the results they gained from it)
and more ...
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