Oct 09, 2023

Good morning, Marketer, here’s a question.

What do you know about digital intelligence platforms? No, not customer or business intelligence platforms, or customer data platforms. I mean DIPs.

This is a question we’ve been batting around since we published an article talking about how Citizens Bank is using an in-house DIP “to gain insights from customer behavior, as well as general industry trends.” Industry experts I’ve spoken to aren’t familiar with DIPs, although they’re hiding in plain sight. Indeed, I’ve seen one projection that suggests the DIP market will surpass $50 billion by 2030.

We haven’t been hearing about them in a martech context. Are they selling to functions other than marketing? Or are they another category about to explode on us. If you have any experience with DIPs, I’d love to hear about it. kdavis@thirddoormedia.com

Kim Davis,
Editorial Director

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