Imagine being an F1 Ferrari race car capable of 200+ mph top speeds...
But instead of winning races like the Miami or Monaco Grand Prix…
You just drove along dirt roads... because that’s all you knew.
Well that’s a lot like what I see so many capable entrepreneurs do.
People tend to limit themselves based on prior experience, their environment, and what they’re exposed to.
They set revenue targets that are too low…
Or settle for a “work too much for not enough” lifestyle because they accept
that’s just where they belong.
But if you challenge yourself to venture beyond your self-imposed limitations…
You’ll enter the territory where incredible dreams are realized.
And the #1 key to accomplishing that?
Learning to think BIGGER.
So here’s 3 of the best ways to level up your ideas for what’s possible in your life:
1) Be Around Bigger Players
If you spend all your time in your FB group receiving compliments from your 200 members, your field of reality gets distorted.
You develop Big Fish-Small Pond syndrome.
And you’re actually missing out on a great big world of opportunity.
The same goes for the coaching and business environments where you spend your time.
If all I did was go to the Stratford Chamber of Commerce meetings in my little hometown, I’d be the richest guy in the room (although probably not the smartest!).
But this would cause the “complacency killer” to set in because of Big Fish-Small Pond syndrome.
That’s why you must be at Masterminds, events, summits, and workshops. There’s no shortage of opportunity, and there are no excuses.
If a socially anxious, shy person like me could go to six events per year back in my introverted years (2006-2011), then you can get out of your bubble and spend time in bigger, better environments too.
For example, our client Petar Jurina travels to all my coaching workshops, Masterminds, and Retreats...
…from Croatia.
Similarly, long-time client Daniel Schreiber joined us in Cancun after flying all the way from Taiwan.
And Dr. Hasan Akram flies from Germany to Cancun for our Masterminds.
The power of being in those rooms is life changing!
Being around BIG thinkers is probably the number one reason I am at where I am at today...
Because if it was just me sitting around my kitchen table on the farm in Stratford I probably would have topped out at a half-a-million bucks back in 2006...
The Small Fish-BIG Pond is the lifestyle for me.
It’s uncomfortable to swim in bigger waters, but it’s the only way you’ll grow.
2) Hunt Whales
Another benefit of bigger waters, is they’re the only place you’re going to find whales.
I have $25K clients (like the 9-figure solar CEO that recently hired me for a day) who get their marching orders, go execute, and I may not even hear from them again…
Because they are operators and they’re not looking for me to check the spelling on their website like some folks might want me to.
These $25K clients are the least draining on my time and mental bandwidth…
Yet I can help them achieve HUGE results and am ecstatic to work with them every day.
When you can get fewer clients… who write bigger checks… it’s a game changer.
Bedros Keuilian, CEO of Fit Body Boot Camp, is the same way…
While he wants to have 2500 franchise locations, he doesn’t want 2500 franchise owners.
Instead, he’d rather have hundreds of multiple location owners (like me – I once owned 4!). Multi-unit franchisees are less hassle to deal with.
Your job?
Think about how you can create a premium experience level in your business where you charge more and have fewer (and better) clients.
3) Figure Out WHO Can Do Stuff FOR You (Not HOW You Can Do It)
You are the “OPRAH” of your business.
You are the Superstar.
You must be doing only the things that you can be doing.
Someone else must do everything else.
- Get an admin to run your errands.
- Get a video editor to create your clips.
- Get an email copywriter to write your promos.
- Get a cleaning service, meal delivery, dogwalker, lawn care company, that come to you
Make everything in your life more convenient so that you can focus on what matters.
Become selectively lazy and stop doing the $10, $25, and $50 an hour tasks so that you can be out there building your Empire, making big connections, and doing big things.
“Increase delegation so that you can increase network elevation!”
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Remember... this business isn’t a hobby... it’s your livelihood.
And your success is your obligation.
Because when you succeed, more people win.
That’s why I only work with people who are dedicated to improving the lives of others.
So even if money didn’t matter to you...
Even if you didn’t have bills to pay and college education to save for...
Even if you didn’t want to travel the world and live a life most people only dream of...
You and I still have a duty and an obligation to help others and make the world a better place.
And we wouldn’t do that thinking small and swimming around like a big ol’ puffer fish in a tiny garden pond in someone’s backyard.
Nope.
We must think bigger. We must act bigger. We must go bigger.
You’ve got the playbook.
You know what to do.
Now take massive action!
Success Loves Speed,
Craig
PS - Want weekly LIVE trainings to improve your productivity, transform your marketing, and close more sales? Join our private FB community >> HERE
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