Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.”
This guide covers product feed structure, differences in query matching vs. traditional search ads, the full variety of ad formats, local inventory ads and how to combine this with search to ensure in-depth keyword coverage.
Email Marketing Best Practice Guide This guide has been created to support marketers to either review existing email strategy or create a comprehensive strategy from scratch.
