A powerful headline is your make-or-break opportunity to connect with the customer and get them to engage with the rest of your page — and ultimately convert. These headline examples will help spark ideas as you brainstorm your own headlines.

Nobody likes being pushed around. Customers should understand the value being offered to them instead of marketers constantly asking to get something from them  – all the way to the checkout process. Here are some tips on how to be a customer guide and not a customer dictator.

MECLABS scientists will diagnose your funnel and help you identify your most important opportunities in a video conference consult. 

• Works for small and large organizations
• Designed for lead gen, ecommerce or subscription paths
• No long-term commitment required
• Creates quick fixes to drive immediate results
• Provides strong testing ideas for long-term success

• 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines