John,
Anxiety is a double-edged sword. It can drive people to make helpful, rational choices – like increasing the frequency and thoroughness of their handwashing or choosing to stay home to flatten the curve of COVID-19.
But the novel coronavirus pandemic has instantly triggered new irrational anxieties as well, anxieties that didn’t exist in your customers just weeks ago and, therefore, are not addressed by your purchase funnel.
In today’s session at 3:00 p.m. EDT TODAY, Flint McGlaughlin will help you address that customer anxiety – The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel (no squeeze page or form fill required, just click the link and join).
In this free public talk on YouTube Live, Flint will demystify customer anxiety and apply more than two decades of research into why customers say “yes” to help you optimize your marketing and sales paths.
If you can’t join us at 3 p.m. today, simply click this link to watch the replay, which will be instantly available once the session is over.
PLUS: If you would like your landing pages or other marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during upcoming sessions – just reply to this email and send it to us.
Here’s to achieving the results we seek by helping customers get through this difficult time,
Daniel Burstein
Senior Director, Content & Marketing
MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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