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37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech Celebrating top female leaders in media and marketing By Adweek Staff It should come as a shock to no one that there is a serious lack of gender diversity in C-suites across the country. Currently, just over 4 percent of Fortune 500 companies are led by a female CEO, while only 19 percent of their senior management positions are held by women. In the advertising industry,...
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Artists Painted Over Black Shooting-Range Targets as a Statement on Race and Gun Violence Fred & Farid champions #NoMoreBlackTargets By Patrick Coffee Fatal shootings of young black men across the U.S. remain a contentious topic even in a political climate that provides new opportunities for outrage every day. Ad agencies and their clients have addressed the seemingly insoluble problem of gun violence in lots of different ways, but few have directly tackled the racial components of this...
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eBay Wants to Fill Your Cart, and Your Life, With Color in Flashy New Ad But even snowflakes are all white By Gabriel Beltrone Shopping with eBay doesn't just get you an item shipped in a cardboard box. It gets you an item shipped in a cardboard box sealed with colorful tape. A new 60-second ad for the site makes a plea to individualism, featuring a range of consumers--black and white, male and female, young and old--pursuing a variety...
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The Visuals in Sony Bravia’s New Commercial Are Out of This World Planets align in DDB Berlin spot By David Gianatasio DDB Berlin's stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears. Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic...
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The Year’s Best Ad You Haven’t Seen: PlayStation’s Weird, Wonderful ‘Gravity Cat’ Hakuhodo turns awards season upside down By Tim Nudd With advertising awards season in full swing, we're getting to catch up on some great ads we didn't cover over the past year. And none are racking up the trophies quite like the weirdly amazing "Gravity Cat" spot for PlayStation Japan. Created by Tokyo agency Hakuhodo and production company Tohokushinsha Film Corp., the four-minute film...
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Ikea Planned This Loving Salute to Its Iconic Blue Bag Long Before the Balenciaga Stunt A 30th birthday present for the Frakta By Tim Nudd Ikea's iconic blue 99-cent plastic Frakta bag has been in the news lately thanks to fashion house Balenciaga, which made a $2,145 leather version of it. But actually, Ikea was planning on tooting the Frakta's horn this year anyway--on the occasion of its 30th birthday. The Frakta can carry almost anything, including, from Ikea's point...
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NatGeo Follows Weather Channel in Hitting Back Against Trump Over Climate Change Site will feature only climate stories through Friday By Tim Nudd Media properties focused on weather and the environment continue to hit back at President Trump after his decision to remove the U.S. from the Paris climate accord--with National Geographic announcing late Thursday that it was replacing all content on its homepage with stories published in the past few years about climate change. The site leads...
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