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Oct. 14, 2024

Today's sponsor:

Lessons from Changing 3PLs

Scaling down a business is not as fun as scaling up. The issues might be similar, but the process is different.

The last two years have been tough for Beardbrand, my D2C men’s grooming company. I’ve described our challenges repeatedly in this podcast in the hopes of helping other merchants. I’ve covered our just concluded ADA lawsuit, persevering amid declining sales, resetting the business, and more.

In this week’s episode, I’ll address Beardbrand’s recent experience of changing 3PLs — third-party logistics providers. I review it in full in the embedded audio below. The transcript is edited for clarity and length.

Less Volume

Our fulfillment partner was a good fit when we supplied Target. But we no longer work with Target and its large wholesale demands. We needed a smaller, less costly partner.

Switching warehouses was a necessary hassle. 

Read article > 

A Message from Walmart Marketplace

Reach Millions of (Early) Holiday Shoppers

Nearly half of consumers will start 2024 holiday shopping by October. Now is the time to join Walmart Marketplace, the trusted destination for millions of holiday shoppers. Unlock easy onboarding, innovation sales tools, omnichannel revenue, world-class fulfillment, and more — with zero monthly or setup fees. Get started >

Charts: U.S. TikTok Shop Sales 2023-2024

TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. Read article >

New Ecommerce Tools: October 10, 2024

This week's rundown includes tools for visual search, AI, payments, shipping, warehouse management, and automated marketing campaigns. Read article >

From the Archive: November 2007

Microsoft Exec on Future of Software

Many experts believe software will migrate to web-based applications. We asked Baris Cetinok, the director of product management and marketing for Microsoft Office Live Small Business. Read article > 

🔥 Today's Great Ecommerce Idea

Shipping Impacts the Customer Experience

"Shipping delays and packaging errors harm customer trust. Take control of fulfillment and maintain quality checks to ensure smooth operations." - Eric Bandholz, Founder, Beardbrand

🎙️ Ecommerce Conversations Podcast

Branding Comes First, Says Sharma Brands Owner

Beardbrand’s Lawyer Recaps ADA Lawsuit

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