Hi John,

If you’re tuning in to connected TV (CTV), you’re not alone. Four in 10 US agency and marketing professionals worldwide say they’re reallocating budget from linear TV to CTV, according to data from Interactive Advertising Bureau, Advertiser Perceptions, and Guideline.

Download a free copy of our new lookbook, “4 CTV Ad Trends to Guide Your Investments For the Second Half of 2024.” You’ll gain insight on what’s closing the gap between linear and CTV advertising, including changing consumer viewing preferences, enhanced measurement and attribution capabilities, and more.

Receive your copy. This lookbook is made possible by MNTN.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in CTV advertising. Thank you!