| As a tech company, effective marketing your offering to other tech-savvy prospects is critical and essential to success. One misstep could cost big bucks. Here are four mistakes tech companies often make in their marketing efforts...and how to ensure you steer clear from them. Read More ▶ |
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| | | White Paper: RES Software Work today is increasingly digital. Business performance is therefore largely contingent upon enabling the digital workforce, which, in addition to employees, may also include contractors, suppliers, and part-time or seasonal workers. Read More ▶ | | There's a reason why at first opportunity the roles of a startup's VP of sales and marketing are separated. Sales and marketing teams are not powered by the same motives, nor incentivized by the same results, and this means that they can not effectively report to the same person for long. Startups are difficult enough to manage; living with role-generated schizophrenia makes goal achievement nigh on impossible. Do I hear you saying "not so in my company"? Show me a company with a VP of sales and marketing and I guarantee there is one team that is getting far more love, attention and success than the other. Read More ▶ |
| | Whether it's playing it too safe or forgoing video for simple words and pictures, content marketers often fall into the same traps. A group of seasoned marketing pros share tips on how to avoid 10 of the most common mistakes. Read More ▶ |
| | Company culture can be influenced by social media, for better or for worse. Here's the key to making sure it's for the better. Read More ▶ |
| | | | Much of content marketing's appeal comes from its high ROI potential. Cutting costs without sacrificing quality is key to increasing that ROI. Read More ▶ |
| | The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP. Read More ▶ |
| | User experience is the most critical component in your digital marketing campaign. Read More ▶ |
| | White Paper: Pegasystems Inc This paper is intended for marketing professionals who are considering their next Marketing and CRM application for their enterprises. Read More ▶ | | The Analytics 50, a collaboration between Drexel University's LeBow College of Business and CIO.com, will recognize 50 of the most innovative analytics executives. Nominate your project today! ▶ |
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