| | | | John,
When you think of web design, your mind might immediately go to the all-encompassing project that is a full-on website redesign. These projects can generate significant results.
But they require a large monetary, time, and even political capital investment.
So in today’s article – Web Design: 4 mini marketing case studies about design changes big and small – we’ll touch on full redesigns, of course, but we’ll also look at some relatively small changes to a nav, CTA, and reg page that had a big impact.
Read on for specific examples from a natural foods CPG, travel website, real estate agent, and nutrition and lifestyle app.
Here’s to effective web design,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Here’s some more recent content. I hope you find it helpful: 7 Examples of Using Marketing to Become a Force for the Good 4 Lessons From Successful and Failed Branding Efforts Marketing 101: What are grids (design)? |
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