John,
The experience on the other side of a product purchase – or even something as simple as a CTA-button click – is hidden to customers. They are taking a risk by giving you money or even just information.
Not knowing what will happen can cause anxiety. And customer anxiety hurts your conversion rates.
Your role as a marketer is to try to decrease that anxiety for customers so they can make the best decision – and you can optimize conversion. To help you do that, today we bring you four quick case studies of anxiety-reducing marketing.
Read on to learn from a phone service, tour agency, and ecommerce jeweler.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
