The pressure is on for go-to-market teams to up their game heading into 2025 and beyond. Today, contributor Mark Stouse gives us an inside look at what B2B, and some B2C, teams are doing to shake things up after a lackluster couple years. Many top CEOs and CFOs are burned up over GTM performance, but they have a plan.
On the consumer side, many brands are still in the early stages of adopting AI-powered experiences. So today, we’re also looking at a study that suggests customers have very high expectations and skepticism around these experiences. It’s not that they’re avoiding AI agents and tools — most (61%) have tried them. It’s just that there’s room for improvement.
Also, we’re looking for members of the MarTech community to share what they learned in 2024 and hope to learn in 2025. Tell us in this very, very brief survey.
Chris Wood
Editor
