A handful of firms brought ag tech products to the Consumer Electronics Show (CES) in Las Vegas this past week. The ag-focused exhibitors at CES seemed focused on unlocking the potential of artificial intelligence and data aggregation in farm tech, vehicle automation and electrification, and using technology to enable more sustainable production.
What’s the most challenging thing about running a legacy brand? “The biggest challenge is being pigeonholed. Everyone expects us to recreate the past, but the future doesn’t look like what we were," Lamar says.
Using the Starlink network, this solution will allow farmers facing rural connectivity challenges to fully leverage precision agriculture technologies.
Ask any dairy farmer how they feel about today’s markets and they will say the economics don’t add up. This is true in any state, but certainly being highlighted in Wisconsin, as last year they lost 455 dairy farms.
Methodical grind. There’s no question talent makes a difference, but what makes the biggest difference is commitment -- the daily decision to choose to work hard and show up.
