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| | | 4 Stages to Better Marketing Performance | | | | Learn how you can turn your marketing plans into real revenue drivers. | | |
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| Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution. | |
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| Unfortunately, if you're unable to understand where your marketing dollars have the greatest impact, it's difficult to adjust and stay on track for success. Discover how you can turn your marketing plans into real revenue drivers with tips for: | |
| Implementing results-oriented initiatives that align to corporate objectives Creating a budget structure and planning according to scenarios Getting critical real-time visibility into the "I" in ROI Engaging with other core business and marketing systems | |
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| | This information is provided as is without warranty of any kind, express or implied, and is based on current IBM product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this document. Nothing contained in this document is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. © Copyright IBM Corporation 2016. IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at ibm.com/legal/copytrade.shtml.
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