At Boxever we wanted to share with you our new ebook: 4 steps to 1:1 customer personalisation - a quick guide to supercharging your personalisation strategy.

The Customer Data Platform (CDP) has become a “must have”. It has taken the power of customer data to new levels and become the darling of the martech industry along the way. But there’s a problem: most organisations are yet to see their CDP deliver leaps forward in customer experience.

This guide sets out the steps to tackle that problem head-on and deliver standout 1:1 customer interactions. Discover:

▸ Where your CDP should fit in your martech stack

▸ How to get strategic about personalisation

▸ The right approach to customer data

▸ Mastering - and centralising - decisioning

Do get in touch if you want to chat about driving value from your CDP. We'd be delighted to introduce you to our next-generation personalisation platform - including an industry-leading CDP and decisioning engine - and show how we can help you make every customer interaction smarter.