Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidelines last month, giving more clarity into what specific language creators can and cannot use when working with brands to create or...
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Digital & Tech Daily
October 11, 2017
Today's top news for digital marketers
Here are the basics of what you can and cannot do
By Lauren Johnson
Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidelines last month, giving more clarity into what specific language creators can and cannot use when working with brands to create or...
Read more »
It's also adding Nielsen measurement
By Marty Swant
Promoted Content by GumGum
Survey says growth rate is higher than with Facebook or Google
By Lauren Johnson
Nike, Strava and Chobani are among the first clients
By Marty Swant
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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