Nov 18, 2024

With Turkey Day approaching in the U.S., the holidays can seem overwhelming but also exhilarating. No matter where you are on this spectrum, getting organized helps. And it’s not too late to reap the rewards for your email program. Today, contributor Ryan Phelan shares some quick wins and longer term projects sure to give your email team a boost before those sleigh bells start ringing.

And also today, contributor Stephanie Trovato takes us on a deep dive into behavioral analytics, what it tells us about how site visitors engage, and what you can do with this knowledge to grow reach organically.

Finally, did you master a new tool in 2024? Did you grow your skillset? MarTech wants to know. Tell us in this incredibly simple survey about what you learned in 2024.

Chris Wood
Editor

Email marketing

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What they're saying

“Traditional analytics covers the “what” — metrics like page views, bounce rates and conversion rates. Behavioral analytics, however, explores the “why,” giving a closer look at user motivations and actions.” Stephanie Trovato in How to grow your organic reach with behavioral analytics insights.
“We all come to our work with vast backgrounds of experience. It doesn’t mean that you are bound to do things the way you did them at your previous employer. However, being able to bring that perspective into your discussions about structure and workflow can uncover hidden reservoirs of efficiency.” Ryan Phelan in 4 tips for helping your email marketing team stay organized.