| Hello! Today we have George Konidis, co-founder of Canadian digital marketing agency, Growing Search, sharing four brilliant ways businesses can amplify their marketing spend through predictive advertising. Predictive advertising isn’t just a buzzword in the digital marketing arena according to George. It’s a critical marketing tool that can be used to drive real business results. Given the benefits, value, and the competitive edge it offers, an increasing number of marketers are using predictive advertising to boost the relevance, efficiency, and ROI of their advertising campaigns. We also have MGID’s Creative Director, Karina Klimenko, discussing the importance of performance marketing. She highlights steps brands must take to optimize the opportunity, and how it helps lead the way to campaign success. 
Also ICYMI: - Markpoint announced the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app.
- Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers’ agendas this year, according to a new report from Integral Ad Science (IAS), a leader in digital ad verification.
- Xactly, the leading innovator of Sales Performance Management (SPM) software, announced the release of ‘Xactly Show Me’, a built-in product functionality within the Xactly platform that enables customers to improve onboarding time, increase administrator knowledge, and boost user adoption.
- Hybrid cloud services to drive APAC enterprise cloud services revenue to US$256bn by 2023, says new GlobalData study.
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