By a show of hands, how many of you have been feeling a teeny tiny bit anxious about the rapid adoption of generative AI tools in marketing?

(Wow, that's a lot of hands.)

Look, we’ll cut to the chase: as creative marketers ourselves, we totally get the anxiety you may feel about what generative AI tools like ChatGPT will mean for the future of the work we do. Will these tools be used to replace the human touch within the (ad) creative process, or will they only help revolutionize the ways in which marketers accomplish their jobs?

That’s exactly the question we wanted to address over here at MNTN Research. As the name suggests, we are a research organization within MNTN, and our mission is to offer first- and third-party data and analysis to better educate the world on Connected TV advertising. No sales pitches or promotional nudges here, just everything we know marketer’s love: hard stats and fascinating facts.

In our recent report, we explored the current state of generative AI – from ChatGPT to Midjourney – to shed light on how creative marketers can leverage these tools when producing video ad creative.

In the report, you’ll learn:

• How AI is revolutionizing creative work within the advertising industry.
• The AI tools creative marketers can use today when ideating ad creative.
• Four examples of how AI can be integrated into the video production process, from quick visualizations to crafting narratives.